Mainly because of the constructive exposure and Status on the Academy Awards, lots of studios spend all around twenty five million bucks and use publicists precisely to promote their movies all through what is often called the "Oscar year".[117] This has created accusations on the Academy Awards becoming affected far more by internet marketing and
This has triggered cases exactly where a film has two or even more co-potential customers, and just one of those is submitted in a supporting group to stay away from the two qualified prospects competing versus each other, also to enhance the movie's likelihood of successful. This practice has been derisively referred to as "group fraud".[a hundred
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